Why Emotional Engagement Is The Key to Viral Content Marketing

Viral Content Marketing

Why you need Viral Content Marketing. The secret to successful content marketing is emotional engagement. People constantly find and share new information, films, images, and other sorts of material. However, assuming that all material is created equally in the beginning, viral content appears to have a life of its own and spreads quickly throughout the populace, much like a true virus does among people.

Your audience acts as the carriers of the message in content marketing, and a strong emotional connection to the message acts as the trigger.

All effective viral content marketing initiatives evoke an emotional response as a key component. People naturally desire to express their emotions to others in order to share the experiences that make them feel that way. Social sharing turns into impulsive behavior when people experience intense, profound emotions including surprise, rage, fear, contempt, grief, and delight in relation to an experience or message.

In their 2010 article, “Social Transmission, Emotion, and the Virality of Online Content,” Jonah Berger and Katherine L. Milkman of the Wharton Business School found a substantial correlation between emotion and virality, whether it be positive or negative.

The study offered several interesting conclusions, among them the following:

  • Positive content typically goes viral more often than negative content.
  • Amazing content, surprising content, and humorous content are more likely to be shared.
  • Although sad content can become viral, it is typically less likely to.
  • Anger-provoking content is probably shared more often. The study really showed that the biggest indicator of virality is how much rage the message arouses.

Unlike popular belief, which holds that people will spread negative news more widely than positive, the study’s findings showed that overall, happy news spreads more quickly.

How can content marketers use this knowledge is the next question.

The gist of the answer is to produce content that shocks viewers and elicits strong feelings. You must have a distinct and compelling message that inspires people to spread it almost instinctively. The reaction to share is set off by an emotional reaction to the message.

The 6 Primary Emotions

The six main emotions, according to research, are essentially what influence viral behavior and responses. Here are some suggestions for writing content that takes the six major emotions—surprise, fear, sadness, joy, disgust, and anger—into account.

Use of Surprise for Viral Content Marketing

The one thing that all viral content has in common is a surprise. The surprise must be paired with other emotions because it cannot succeed on its own. This feeling provokes the reader to stop and consume your content. It can be done by challenging accepted beliefs and showing them to be false, sharing innovative concepts or methods, giving an astonishing fact, or posing a thought-provoking query.

Making a strong declaration or claim can be another way to grab your readers’ attention and tell your story as a result, the content is more shared.

How Fear aid Viral Content Marketing

People behave because of their fear, which is a powerful incentive to target in Viral Content Marketing. Be careful when incorporating terror into your material because people may react differently to it. Include potential solutions to the situation you’ve highlighted that inspires them in order to improve your chances of creating a piece of content that is successful.

How about Joy?

Positive, upbeat, and inspirational content will almost always go viral faster than unfavorable content. People are more likely to share your content if it makes them grin or chuckle at their computer screens.

Another feeling is Sadness

Sadness typically results from negative occurrences and has a low possibility of spreading online. There are certain exceptions to this rule, such as notable fatalities, tabloid gossip, natural disasters, and other newsworthy events.


I’m not talking about “hostile” anger when I say that evoking anger is effective for making things go viral. I’m referring to the emotional reaction someone has when they vehemently disagree with your viewpoint or message. Since they are aware of this, skilled copywriters frequently employ it in headlines to pique readers’ interest.

How can you make content provoke anger? Challenge accepted ideas, presumptions, or beliefs. Pick the opposing position in a debate. However, avoid framing too much of your work in anger in order to avoid diminishing returns and developing a reputation as “the angry blogger”. Always take a balanced approach.


Content that makes people feel disgusted could spread quickly among small groups, but it is often unpopular with the general public and should be avoided.

Content with two or more sorts of emotional responses has a far higher chance of going viral.

service business online

Final thoughts.

When emotionally involved, people are much more likely to share content with others. Determine the main topics that interest your audience, then produce material that will arouse powerful emotions. Push the limits; if you do, you’re probably doing it correctly. Viral content conveys a message that is worth sharing and is strong, distinctive, and powerful.

These are some of the secrets I use to push my content and not only build viral content but build a loyal following. I wrote another article before on how simple But Effective Ways To Market a Service Business Online. if you cooperate these emotions into your message you will have your content easily go viral.

Try out these tips and I hope they will help you sky-rocket your content.

Similar Posts


Leave a Reply