In 2016, I envisioned digitalizing every person in developing countries. When COVID-19 struck, my vision became a golden tool for success.

I noticed a significant shift in customer behavior. People were spending more time on social media, and traditional marketing methods were becoming obsolete. Back then, I was just a high school student, but I saw the future unfolding. I had a simple idea: help businesses and individuals find their customers online.

Despite my lack of skills, I dove into various training programs, learning bit by bit. Eventually, my efforts paid off. I became self-employed as a social media strategist and web designer.

This job led to an unexpected opportunity. I created an online platform to share my newly acquired skills with my peers. Initially, fear of failure haunted me. What if this venture didn’t work? Would my friends mock me? Despite my doubts, I took the leap…and was amazed by the results.

I discovered I could significantly impact young entrepreneurs’ lives. It took time to master website creation and develop my courses, but with my site live and functional, a journalist featured my story in a local magazine in 2019.

Then COVID-19 struck, and my predictions became a reality. Organizations, government services, local schools, even universities transitioned to online platforms. Those unable to make the switch had to shut their doors. It was a heartbreaking period for many businesses.

I’m sure you remember those tumultuous days. Numerous organizations closed, causing widespread job losses. During that time, I served as a Freelance Business Class instructor for a community-based organization (AIHD). We were fortunate to evade lockdown because we were equipped to operate online.

Today, I still foresee more challenges ahead. The cost of living continues to rise, fuel prices are increasing, and taxes are accumulating. We all hoped for relief post-COVID, but the reality is, the situation remains tough.

If you’re still with me, you understand the essence of my story. It’s about creating a better life, regardless of the circumstances. And that’s precisely the wisdom I share in this book.

This book is packed with the strategies I have used to generate over 21 million Kenyan shillings, both for myself and my students, over the last 5 years. I know there are many scams on the internet. That’s why I advocate for the valuable insights in this book. By the end of your reading journey, you’ll be equipped to make informed decisions that will enhance your financial standing. I won’t promise overnight wealth, but I will guide you on how to critically assess online opportunities, so you don’t waste time and resources on strategies that don’t work.